TV hungry for new content | Bangkok Post: business

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TV hungry for new content

Talent and reality shows continue to be popular among Thai viewers, and many TV stations plan to seek new talent for future digital TV channels.

The upcoming digital TV switch will drive content demand, especially local content, as it is more popular than foreign shows.

Soap operas still rule the roost in terms of audiences and ad fees, averaging 500,000 baht per minute for prime-time slots on Channels 3 and 7.

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