Thais most enthusiastic shoppers in Asia for new food and drink | Bangkok Post: business

Business > Marketing

Neilsen: Thais love new stuff

The Neilsen ratings firm on Wednesday confirmed that Thais are the most enthusiastic shoppers in Asia for new food and drinks.

A full 97% of Thai shoppers have purchased newly launched food or beverage products in the past six months, according to a press release on Wednesday by Nielsen Thailand Communications.

Eight out of 10 have purchased more than four such items, the release claimed.

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